Unfashionable

I ran across two bike ads recently that wanted to make sure that you were not mistaking their beautiful products for anything but sound technology. Both ads used the words "fashion" - as in, don't mistake it for that. It may be look great, but it's more than just eye candy.
This is as much about the advancement in materials, engineering and design of bikes as it is about convincing bike buyers that plunking down $3K or more for you next ride is worth every last ounce of technology put into it.

It is becoming harder to differentiate top quality products in our "designed" consumer culture. You see this a lot where you have two products that look similar, appear to made out of the same materials, but one cost much more than the other. Why? Design, R&D, testing, experience, testing, knowledge and more testing. This all cost money and the best brands do the most of all of these. They can afford the equipment and expertise it takes to produce something that will not only last, but perform.

The next time you contemplate buying a new bike, do some research of your own and find out who made it, how it was made and the type of craftsmanship that went into it. You might find the real thing or maybe just a facade. Unlike fashion, great design never goes out of style.